Digital Product Strategist Lead

Responsibilities

• Engage with clients and participate on cross-functional teams to translate market opportunities and business ambitions into differentiative digital initiatives.
• Provide strategic guidance to align business, design, and technology for the development of digital strategies, product roadmaps, KPIs, and goals.
• Drive user-centric approaches and strategic insights to solve business problems and address unmet customer needs in digital ecosystems.
• Conceptualize, plan, and optimize omnichannel experiences throughout the customer, user, or citizen journey.
• Stay updated on new technologies, innovative products, experiences, market trends, and best practices, combining them with human-centered insights.
• Develop go-to-market strategies for digital products using data-driven decisions and customer insights.
• Brief design teams to deliver creative outputs that align with strategic objectives.

Requirements

• 7+ years experience in product and digital strategy
• Track record across various sectors and technologies, including public sector projects
• Hands-on experience with early product life cycle stages: strategy, concept creation, design, and development
• Knowledge of service design and strategic design projects
• Proficiency in user research methodologies integrated into the design process
• Strong facilitation skills (in-person and remote/hybrid workshops)
• Excellent command of English (written and spoken); knowledge of Arabic or Turkish is a plus

Preferred Qualifications

• Experience leading cross-functional digital teams
• Familiarity with innovation, transformation, or change management projects
• Background in consulting or digital agencies
• Experience working with international or MENA-based clients

About the Company

ATÖLYE partners with clients to envision future digital products and services, combining design, business, and technology expertise. As part of a multidisciplinary, diverse, and innovative team, you will help shape meaningful digital ecosystems and drive client growth through human-centered design and strategic thinking.