Direct Response Copywriter (Funnels & Landing Pages)

Responsibilities

• Own the end-to-end landing page production process, from strategy and planning to deployment and optimization.
• Develop high-converting comparison pages, advertorials, listicles, and product landing pages for paid acquisition campaigns.
• Use AI tools such as Manus, Claude, and proprietary systems to generate, refine, and scale landing page production.
• Collaborate closely with media buyers to align landing page strategy with campaign objectives and traffic sources.
• Analyze landing page performance data and identify opportunities to improve conversion rates.
• Conduct competitor, customer, and market research to uncover winning messaging and emotional triggers.
• Build and document SOPs for landing page creation and AI-assisted workflows.

Requirements

• Proven experience creating landing pages for e-commerce, direct-response, or DTC brands.
• Hands-on experience using AI tools such as Claude, ChatGPT, or similar platforms within a production workflow.
• Deep knowledge of conversion-focused copywriting, customer awareness levels, and buyer psychology.
• Strong understanding of conversion rate optimization (CRO) and landing page performance metrics.
• Experience conducting customer research and competitor analysis.
• Excellent written English communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced remote environment.

Preferred Qualifications

• Experience with Google Ads, paid acquisition funnels, or media buying environments.
• Background in affiliate marketing or performance marketing agencies.
• Experience with landing page platforms such as Shopify, Replo, Instapage, Unbounce, or Webflow.
• Familiarity with A/B testing methodologies and experimentation frameworks.
• Knowledge of direct-response marketing classics like Breakthrough Advertising or Cashvertising.

Benefits

• Competitive USD salary based on experience and expertise.
• Fully remote work environment with a flexible schedule.
• Access to industry-leading AI tools and technologies.
• Wellness allowance and paid time off.
• Annual company retreat and team-building events.

About the Company

Paired is a global recruiting agency that pairs remote work with top-tier talent. Our client is a Dubai-based performance marketing agency managing nine figures in annual Google Ads spend across more than 180 e-commerce brands worldwide. They are building an AI-first landing page engine designed to create high-converting assets at scale.