Director, Category Management

Responsibilities

• Own existing category performance end-to-end, from overall category growth to product-level optimization
• Scale existing products through pricing, bundling, promotion, and positioning
• Lead pricing and promotion strategy with a test-and-learn mindset
• Drive merchandising across site, lifecycle, async Rx, and Shopify
• Partner on new product GTM to ensure strong commercial performance post-launch
• Execute growth opportunities across the full funnel from ads to site to emails
• Optimize pricing for conversion, margin, and LTV

Requirements

• 8–12+ years in Category Management, CPG, Ecommerce, or DTC growth
• Proven track record owning pricing, promotions, and revenue growth
• Strong instincts for portfolio optimization
• Ability to manage both high-level category strategy and executional detail
• Analytical, scrappy, and highly accountable mindset
• Must be authorized to work in the U.S. without sponsorship

About the Company

Midi Health is one of the fastest-growing women’s health platforms in the U.S., scaling a Care + Commerce experience through Rx and supplements.