Director, Demand Generation

Responsibilities

• Own the end-to-end campaign engine, including the campaign calendar, briefs, launch planning, and post-campaign retros
• Build multi-channel campaign architectures combining paid media, email, webinars, and content syndication
• Translate vertical ABM cluster models into repeatable campaign playbooks
• Manage paid media strategy and budget across social, search, and programmatic channels
• Manage agency relationships and hold them to performance SLAs
• Own demand generation's contribution to marketing-sourced and influenced pipeline
• Partner with RevOps and Sales on lead routing, SLAs, and funnel conversion
• Build and lead a demand generation team of campaign managers and paid media specialists

Requirements

• 8+ years in B2B demand generation
• 3+ years at a Director level owning integrated campaign strategy
• Proven experience running vertical or segment-based ABM campaigns at scale
• Deep hands-on experience with LinkedIn, Google Ads, and programmatic media
• Strong command of marketing attribution and pipeline reporting (Salesforce, Bizible, Marketo, or HubSpot)
• Experience in infrastructure, storage, data platform, or AI/ML tooling
• Ability to present campaign performance and ROI to executive stakeholders

About the Company

WEKA is redefining data infrastructure for the AI era, providing leading AI infrastructure software to AI model developers, inference providers, and large enterprises.