Director, Enterprise Marketing Campaigns

Responsibilities

• Establish and execute annual and long-term strategic plans for brand and marketing campaigns
• Set strategic direction for existing and new campaigns to deliver revenue and brand equity objectives
• Lead through influence across a broad cross-functional network including Creative, Social Media, and Earned Media
• Accelerate revenue growth by developing mass-market fundraising and corporate partnership campaigns
• Define, track, and analyze campaign performance metrics including ROI and brand reach
• Cultivate and maintain strong relationships with external partners and agencies

Requirements

• Minimum of ten years of experience in strategic marketing or brand management
• Minimum of five years of experience supervising, mentoring, and coaching marketing professionals
• Experience leading integrated, multi-channel campaigns at enterprise or national scale
• Experience designing and executing qualitative and quantitative consumer research
• Proven ability to develop ROI-based strategy and annual operational plans
• Exceptional written and oral interpersonal communication skills
• Proficiency in Microsoft Office programs

Preferred Qualifications

• Nonprofit marketing or fundraising experience
• Experience with partnership marketing in nonprofit, sports, or entertainment sectors
• AI fluency

Benefits

• Comprehensive benefit package effective day 1 (Medical, Vision, Dental, Wellness)
• 401(k) with 5% match after one year
• Competitive PTO and 11 paid holidays
• Eligibility for Public Service Loan Forgiveness Program
• Paid parental leave and sick days

About the Company

Make-A-Wish is the world’s largest wish-granting organization, dedicated to uniting communities to grant life-changing wishes for eligible children.