Director, eRetail & Retail Media Networks

Responsibilities

• Develop and execute a comprehensive RMN strategy across platforms including Walmart Connect, Target Roundel, and Kroger Precision Marketing
• Own the end-to-end relationship with the retail media and performance marketing agency
• Lead strategy and execution for on-demand and rapid delivery platforms like Instacart, DoorDash, and GoPuff
• Optimize media investment to drive ROAS, incrementality, and full-funnel performance
• Own the end-to-end digital shelf strategy including PDP optimization, SEO, and content syndication
• Partner with Sales, Marketing, Supply Chain, and Finance teams to ensure omni-channel alignment
• Build, lead, and develop a high-performing eRetail and RMN team
• Manage omnichannel partner dashboards and insights to understand profitability and sales forecasting

Requirements

• 12+ years of experience in e-commerce/omnichannel sales or cross-channel digital marketing
• Proficiency in Google Analytics and Shopify
• Strong competency in Excel
• Understanding of marketing and advertising capabilities across digital selling channels
• Experience working successfully with remote teams
• Familiarity with Slack, Zoom, and Asana
• Ability to travel approximately 20% for productions, events, or team off-sites

About the Company

OLIPOP is on a mission to positively impact consumer health at scale through delicious, functional soda that is high in fiber and low in sugar. Founded in 2018, the company aims to reshape culture by creating products that support health and are grounded in humanistic values.