Director, Go-to-Market & Business Strategy

Responsibilities

• Own the full product launch lifecycle from concept through post-launch analysis
• Build comprehensive timelines and establish critical path milestones
• Drive accountability across teams and maintain stakeholder alignment to deadlines
• Coordinate inventory, packaging, and fulfillment requirements to ensure operational readiness
• Lead strategic kickoff meetings and deliver structured updates to executive leadership
• Iterate on standardized GTM playbooks and post-launch retros
• Design scalable processes and optimize project management tools
• Build AI-powered processes and reporting for launch program management

Requirements

• 8-10+ years in project management or GTM/strategic operations
• Experience within DTC, CPG, or eCommerce industries
• Proficiency in project management platforms
• Strong strategic thinking and business acumen
• Experience building standardized launch templates and capacity planning
• Ability to make data-driven decisions using post-launch metrics

About the Company

Grüns is dedicated to making foundational nutrition simple and convenient through nutrient-dense gummies formulated from 60 whole-food ingredients. We aim to replace messy powders and pills with a delicious, grab-and-go snack pack that provides comprehensive nutrition.