Director, Health System Marketing

Responsibilities

• Develop and execute marketing strategies to support health system engagement and adoption of blood-based cancer screening solutions
• Create compelling narratives aligning clinical value with health system priorities like population health and preventive care
• Collaborate cross-functionally with Commercial, Medical Affairs, Market Access, and Product teams to align go-to-market priorities
• Develop high-impact presentations and engagement tools for healthcare executives and clinical leadership
• Partner with Strategic Accounts to develop customized content and account-based marketing initiatives
• Shape market positioning and ensure consistent brand presence across provider-facing channels
• Synthesize market insights and competitive activity to inform engagement strategies
• Manage external agency and vendor relationships and budgets

Requirements

• Bachelor’s degree in business, life sciences, healthcare administration, marketing, or related field
• 10+ years of experience in healthcare, diagnostics, biotech, medical device, or health system marketing
• Proven experience developing strategies for health systems or enterprise healthcare stakeholders
• Ability to translate complex clinical and operational concepts into concise communications
• Success working cross-functionally in highly matrixed environments
• Strong strategic thinking and stakeholder engagement skills
• Data-driven mindset with experience using market insights to guide decision-making

Preferred Qualifications

• Experience in diagnostics, oncology, preventive health, or population health commercialization
• Familiarity with value-based care initiatives and healthcare operations
• Experience with account-based engagement and enterprise customer marketing
• MBA, MPH, or advanced degree in life sciences or healthcare

About the Company

Freenome is a biotechnology company focused on developing blood-based cancer screening solutions to advance population health and preventive care.