Director, Lifecycle Marketing

Responsibilities

• Own the strategy, execution, and performance of the member lifecycle across email, push, in-app, and web
• Set the lifecycle roadmap, manage the campaign calendar, and lead the lifecycle team
• Act as the senior owner of the Braze CRM and partner with Product, Engineering, and Data teams
• Drive AI-enhanced efficiency and automation within automated journeys
• Build reporting and dashboards to track activation, adoption, engagement, retention, and LTV
• Translate business goals into technical requirements for segmentation and targeting

Requirements

• 8+ years in lifecycle, CRM, or retention marketing for B2C brands
• 3+ years of experience leading and developing people
• Deep, hands-on expertise in Braze or a comparable enterprise CRM
• Strong analytical skills including cohort analysis, LTV modeling, and A/B testing
• Experience applying AI to lifecycle marketing (personalization, predictive segmentation, etc.)
• Proven track record of partnering with technical teams to ship projects
• Strong copywriting skills for high-converting, on-brand messaging
• Legal authorization to work in the United States and ability to work US hours

Preferred Qualifications

• Experience at a consumer subscription or membership business
• Experience scaling lifecycle for a mobile app
• Experience building AI-native or highly automated lifecycle systems
• Familiarity with CDPs and deliverability

Benefits

• 100% remote work environment
• Annual team retreats
• Open vacation policy (15-day minimum)
• Comprehensive health, vision, dental, and life insurance
• 401(k) with a 5% match
• $750/quarter remote work, wellness, and wisdom stipend
• Up to 12 weeks of paid family leave
• Continuing education & development reimbursement

About the Company

Going is the world's favorite cheap flight alert platform, helping members find the best travel deals through a membership-based model.