Chalhoub Group

Director, Loyalty

Chalhoub Group

Posted 1 week ago

Employment Type

Full Time

Location

Dubai

Requirements

8+ years experience, Proven leadership, Commercial mindset, CRM experience, Excel proficiency, A/B testing, Stakeholder management, Fluent English

Required Skills

CRM Loyalty Systems Digital Marketing Excel A/B Testing

Job Description

Responsibilities

  • Define and own the CVP strategy, ensuring it remains aspirational, exclusive, and financially sustainable.
  • Lead and coordinate the Marketing, CRM, and CVP teams, setting clear priorities, KPIs, and delivery plans.
  • Translate loyalty strategy into measurable programmes and campaigns focused on acquisition, retention, frequency, and spend uplift.
  • Manage teams with strict ROI discipline—every investment must have a clear commercial hypothesis and measurable return.
  • Foster a high-performance, cross-functional culture with accountability for delivery and outcomes.

Requirements

  • Minimum of 8 years experience in Loyalty, CRM, consumer marketing, or related fields
  • Proven track record leading Marketing, CRM, and CVP teams or integrated loyalty marketing programmes
  • Strong commercial and analytical mindset—comfortable with P&L thinking, budgeting, ROI frameworks, and performance measurement
  • Hands-on experience with CRM platforms, loyalty systems, campaign automation, and digital marketing tools
  • Advanced Excel skills
  • Demonstrable experience running A/B testing, incrementality measurement, and attribution for marketing spend
  • Excellent stakeholder management and communication skills
  • Fluent in English; additional regional languages a plus
  • Deep appreciation for luxury aesthetics, service, and exclusivity combined with a results-oriented, data-driven approach
  • Excellent PowerPoint and presentation skills

Preferred Qualifications

  • Experience in luxury, fashion, beauty, or premium retail
  • Familiarity with MUSE loyalty program
  • Knowledge of Middle Eastern market dynamics
  • Leadership experience in multicultural environments

Benefits

  • Health Insurance
  • Education Allowance
  • Paid Leave
  • Relocation Allowance
  • Visa Sponsorship

About the Company

Chalhoub Group is a leading luxury retail operator in the Middle East, with a portfolio of over 10 owned brands and distribution partnerships with over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre. The company operates 950+ stores, online platforms, and mobile apps, and is committed to innovation through its Greenhouse initiative. Chalhoub Group holds Great Place to Work® certification in multiple markets and is dedicated to sustainability, diversity, and inclusion.

How to Apply

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