Director, Loyalty

Responsibilities

• Define and own the CVP strategy, ensuring it remains aspirational, exclusive, and financially sustainable.
• Lead and coordinate the Marketing, CRM, and CVP teams, setting clear priorities, KPIs, and delivery plans.
• Translate loyalty strategy into measurable programmes and campaigns focused on acquisition, retention, frequency, and spend uplift.
• Manage teams with strict ROI discipline—every investment must have a clear commercial hypothesis and measurable return.
• Foster a high-performance, cross-functional culture with accountability for delivery and outcomes.

Requirements

• Minimum of 8 years experience in Loyalty, CRM, consumer marketing, or related fields
• Proven track record leading Marketing, CRM, and CVP teams or integrated loyalty marketing programmes
• Strong commercial and analytical mindset—comfortable with P&L thinking, budgeting, ROI frameworks, and performance measurement
• Hands-on experience with CRM platforms, loyalty systems, campaign automation, and digital marketing tools
• Advanced Excel skills
• Demonstrable experience running A/B testing, incrementality measurement, and attribution for marketing spend
• Excellent stakeholder management and communication skills
• Fluent in English; additional regional languages a plus
• Deep appreciation for luxury aesthetics, service, and exclusivity combined with a results-oriented, data-driven approach
• Excellent PowerPoint and presentation skills

Preferred Qualifications

• Experience in luxury, fashion, beauty, or premium retail
• Familiarity with MUSE loyalty program
• Knowledge of Middle Eastern market dynamics
• Leadership experience in multicultural environments

Benefits

• Health Insurance
• Education Allowance
• Paid Leave
• Relocation Allowance
• Visa Sponsorship

About the Company

Chalhoub Group is a leading luxury retail operator in the Middle East, with a portfolio of over 10 owned brands and distribution partnerships with over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre. The company operates 950+ stores, online platforms, and mobile apps, and is committed to innovation through its Greenhouse initiative. Chalhoub Group holds Great Place to Work® certification in multiple markets and is dedicated to sustainability, diversity, and inclusion.