Director Marketing Operations and Analytics

Responsibilities

• Define, prioritize, and drive predictive marketing analytics and insights across the organization
• Establish KPIs and a standard scorecard for marketing performance
• Act as a central coordination point across marketing and other departments to improve communication
• Drive data strategy and governance to ensure high-quality marketing data for segmentation and targeting
• Oversee and track KPIs to ensure targets are met and on-budget delivery
• Manage and oversee the Marketing Operations team, including MarTech and campaign execution support

Requirements

• Bachelor’s degree in business, communications, or a related field
• 8-10 years in strategic project management, operations, or executive support
• Experience with Marketo, including campaign management and CRM integration
• Proficiency in data visualization tools such as Looker or Tableau
• Proven experience in change management and organizational transformation
• Demonstrated experience managing complex, cross-functional projects

About the Company

WEKA is a pre-IPO, growth-stage company providing a cloud and AI-native software solution for the enterprise data stack. The WEKA Data Platform transforms legacy data silos into efficient data pipelines to accelerate AI model training and inference.