Director of Clinician Marketing

Responsibilities

• Drive end-to-end recruitment marketing campaign planning and execution across clinician personas
• Own demand generation across paid and organic channels including web, Doximity, LinkedIn, and Indeed
• Develop and own Talkiatry's employer brand and clinician value proposition
• Manage external agencies, contractors, and media partners to execute against hiring targets
• Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative teams
• Represent the voice of the clinician by conducting quantitative and qualitative research
• Develop and refine compelling clinician messaging and positioning
• Track and analyze recruitment marketing metrics such as applicant volume and cost per qualified applicant

Requirements

• 10+ years of product marketing or consumer marketing experience
• Experience marketing to healthcare provider or clinician audiences strongly preferred
• Exceptional storytelling and communication skills
• Demonstrated experience leveraging AI tools for audience and content insights
• Deep expertise in go-to-market strategy, brand positioning, and messaging
• Strong analytical abilities to synthesize data and drive strategy
• Bachelor's degree required

Preferred Qualifications

• Master's degree
• Familiarity with how clinicians evaluate practice opportunities

Benefits

• Medical, dental, and vision effective day one
• 401K with match
• Generous PTO plus paid holidays
• Paid parental leave

About the Company

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. As the largest dedicated psychiatry practice in the U.S., we use a technology-powered platform to empower clinicians and improve patient experiences.