Director of Demand Generation

About the Company

Liquibase is the leader in Database Change Governance. Trusted by many of the world’s largest enterprises, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven delivery environments.

Responsibilities

• Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and ABM motions
• Drive Community-to-commercial conversion programs to convert Community users into qualified opportunities
• Partner with Sales, RevOps, CS, and Product Marketing to build campaigns tied to revenue outcomes
• Develop and execute ABM and target account plays across strategic enterprise accounts
• Use AI-assisted workflows to improve campaign execution, segmentation, and personalization
• Own paid media performance across Google, LinkedIn, and other digital channels
• Analyze campaign performance, conversion rates, and attribution to optimize investments
• Scale SEO and AEO programs to improve discoverability and inbound demand

Requirements

• 7+ years of experience in B2B demand generation or growth marketing
• Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
• Proven track record of driving measurable pipeline and revenue impact
• Experience converting open source projects to commercial models
• Experience building and executing ABM programs
• Strong understanding of paid search, paid social, SEO, AEO, and conversion optimization
• Ability to operate both strategically and tactically in a lean environment
• Proficiency using AI tools to accelerate campaign execution

Preferred Qualifications

• Experience with HubSpot, Claude, Outreach, Webflow, or Google Analytics
• Experience marketing to developer or platform engineering audiences
• Experience in Database DevOps, DataOps, or AI infrastructure markets
• Experience in high-growth or category-creation environments