Director of Ecommerce

About the Company

Odeko is the all-in-one operations and technology partner to more than 20,000 independent coffee shops, cafes and other food establishments. Through the Odeko web portal and mobile app, customers can purchase supplies from hundreds of national and local brands, track ordering trends, finance equipment, and access insurance.

Responsibilities

• Own the full ecommerce P&L, including revenue growth and profitability (contribution margin)
• Define and execute commercial strategy across customer acquisition, conversion, AOV, and retention
• Manage product assortment, pricing, and promotional strategy on the Shopify site
• Maintain relationships with key vendors to facilitate growth
• Own the on-site experience, conversion UX, and the Shopify roadmap
• Manage forecasting, demand planning, reporting, and analytics
• Partner with Marketing on demand generation and with Operations on fulfillment and supply

Requirements

• Deep, hands-on experience running a Shopify-based B2B ecommerce business
• Proven track record of scaling an ecommerce business through a growth inflection point
• Experience with P&L ownership and making trade-offs between growth and margin
• Fluency across merchandising, on-site conversion, and analytics
• Ability to lead through influence with cross-functional partners in Marketing and Operations
• Strong analytical rigor and data-driven decision making skills
• Deep command of ecommerce digital advertising tools and performance metrics (ROAS/CAC)
• Strong grasp of customer flows across the funnel to improve conversion and retention

Preferred Qualifications

• Experience leading full site rebuilds or re-platforms
• Experience with subscription, replenishment, or B2B/wholesale ecommerce models
• Experience managing a Shopify Plus environment and its app/integration ecosystem
• Experience with Shopify Collective or building an online marketplace