Director of Field Sales

Responsibilities

• Collaborate with senior management, marketing, and national accounts to execute strategic direction and financial guardrails
• Establish and manage partnerships with DSD distributors and regional food brokers
• Develop and communicate monthly volume and distribution plans to achieve market objectives
• Translate national business strategy into locally executable plans within the territory
• Negotiate funding agreements with distributor partners across all channels of trade
• Design and implement incentive programs to guide distributor sales objectives
• Execute and evaluate rolling forecasts against annual plans monthly
• Lead, motivate, mentor, and coach a team of Regional Managers
• Manage cost containment, sales growth, revenue, and profit growth

Requirements

• 5-10 years of sales experience within a consumer-packaged goods (CPG) company
• Proven experience managing a field sales team through servant leadership
• Experience in the Natural Products Industry with CPG background in refrigerated, ambient, or frozen spaces
• Established relationships with key retail accounts and multiple distributors
• Proficiency in Data Tools (SPINS, Retailer Portals) and Trade Math
• Strong analytical, planning, and project management skills
• Ability to work autonomously in a fast-paced, early-stage company environment
• Clean driver’s license, reliable transportation, and proof of insurance

About the Company

OLIPOP is on a mission to positively impact consumer health through delicious, functional soda. By reimagining soda with more fiber and less sugar, OLIPOP aims to reshape culture and support wellness through science-backed, refreshing beverages.