Director of Foodservice - Education & Healthcare

Responsibilities

• Develop and lead the go-to-market strategy for Education and Healthcare channels across the U.S.
• Identify and unlock new business opportunities across contract managed and self-operated K-12, colleges, universities, and healthcare systems.
• Build scalable playbooks to drive segment growth across large enterprise accounts, mid-market regional customers, and Group Purchasing Organizations (GPOs).
• Partner with distribution field teams to execute channel priorities and accelerate growth.
• Own relationships and growth strategy with GPOs and Large National Contract Managed (FSM) affiliates.
• Lead the strategy and execution of the Campus Ambassador Program.
• Collaborate with DSD and broadline distribution teams to ensure operational excellence.
• Recruit, coach, and develop a team of National Account Managers.

Requirements

• 10-15+ years of experience in Foodservice, CPG, or Beverage sales.
• 5+ years of proven success driving growth in Education and/or Healthcare segments.
• 5+ years leading people calling on large national accounts.
• Experience working with GPOs and large distributors (DSD and broadline).
• Deep understanding of distribution networks including DSD, broadline, specialty, and chilled.
• Strong strategic thinking and entrepreneurial mindset.
• Excellent relationship-building and influencing skills.

About the Company

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. As a Public Benefit Corporation and Certified B Corp, we are committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet.