Director of Grocery

About the Company

Lucky Energy is a fast-growing energy drink brand built on a simple belief: every day is a miracle. We're on a mission to bring bold flavor and good energy to every corner of the market, and we're building the team to do it!

Responsibilities

• Develop and execute national grocery strategy to deliver sales, profit, distribution, and market share objectives
• Build and maintain senior-level relationships with key grocery customers, wholesalers, and strategic partners
• Lead annual business planning, Joint Business Plans (JBPs), customer negotiations, and strategic growth initiatives
• Build, structure, and manage Lucky Energy's broker network by recruiting and holding partners accountable
• Lead customer planning processes including annual operating plans, promotional calendars, and trade investment management
• Leverage syndicated, retailer, and internal analytics to identify growth opportunities
• Collaborate with Marketing, Finance, Supply Chain, and Operations to deliver integrated customer strategies

Requirements

• 8+ years of progressive CPG/beverage sales experience
• Proven track record of opening accounts and scaling national distribution
• Demonstrated success managing national accounts such as Kroger, Albertsons, Hyvee, HEB, or Publix
• Experience building JBPs, trade plans, and promotional programming
• Proficiency with NielsenIQ or retailer POS data
• Experience building and managing broker networks
• Strong financial and analytical acumen
• Willingness to travel approximately 30%

Preferred Qualifications

• Energy, hydration, or better-for-you beverage experience
• Experience scaling a brand to category leadership
• Existing relationships with major grocery and mass channel buyers
• MBA or equivalent business experience

Benefits

• Competitive base salary
• Performance-based bonus
• Equity participation
• Health, dental, and vision benefits
• Flexible remote-first environment
• Monthly Lucky Energy product allowance