Director of Growth Marketing

Responsibilities

• Lead and evolve the growth marketing function to drive qualified pipeline and customer acquisition
• Build scalable growth systems and repeatable operating practices
• Own digital lead generation across paid search, paid social, display, and retargeting
• Design differentiated growth strategies for SMB, enterprise, and strategic account motions
• Implement and optimize AI-powered growth marketing tools and workflows
• Partner with Sales on account-based engagement and pipeline acceleration
• Manage external agencies, vendors, and technology providers
• Drive experimentation, testing, and conversion rate optimization (CRO) initiatives

Requirements

• 8+ years of experience in growth marketing, demand generation, or performance marketing
• Proven track record in B2B SaaS, media, adtech, or subscription-driven environments
• Deep hands-on experience with Paid Search, Paid Social, ABM, Nurture, SEO/SEM, and CRO
• Demonstrated fluency with modern AI marketing tools and AI-enabled workflows
• Strong understanding of marketing attribution, funnel performance, and conversion tracking
• Experience managing agencies and marketing vendors
• Ability to move fluidly between high-level strategy and hands-on execution

About the Company

Rockbot is an omnichannel media platform that provides integrated solutions spanning music, TV, digital signage, and advertising. Backed by investors including Google and Universal Music Group, Rockbot helps businesses of all sizes enrich on-premise experiences through media technology.