Director of Lifecycle Marketing

Responsibilities

• Own the end-to-end lifecycle marketing strategy across the homeowner journey
• Design and build customer journeys, segmentation strategies, and testing roadmaps
• Develop lifecycle messaging frameworks, email content, and campaign briefs
• Manage day-to-day lifecycle programs and campaign calendars
• Define KPIs, reporting, and experimentation frameworks to improve conversion
• Partner with Marketing, Product, Sales, Operations, Analytics, and Engineering
• Serve as the lifecycle platform subject-matter expert

Requirements

• 7+ years in Lifecycle Marketing, Email Marketing, CRM, or Retention Marketing
• Proven people-management experience leading or building a team
• Deep hands-on experience in Salesforce and SFMC (Salesforce Marketing Cloud)
• Strong understanding of journey architecture, segmentation, and personalization
• Excellent email marketing, copywriting, and customer communication skills
• Strong analytical mindset with experience measuring business impact
• Ability to operate in a fast-paced, high-growth startup environment

Preferred Qualifications

• Experience in Fintech, lending, financial services, or proptech
• Comfort designing programs within compliance and fair-lending constraints
• Experience scaling lifecycle marketing in a high-growth startup

Benefits

• Comprehensive healthcare plans for employees and families
• Flexible PTO and parental leave
• Monthly cell and internet stipend
• Access to WeWork locations

About the Company

Splitero helps homeowners access their home equity without the monthly payments required by traditional financing options, aiming to revolutionize the real estate industry.