Director of Performance Marketing

About the Company

AnswersNow is trailblazing the future of autism therapy, making it more immediate, accessible, and effective for families everywhere through an innovative virtual ABA therapy platform designed by clinicians.

Responsibilities

• Direct and optimize paid media strategy and oversight across Meta and Google, managing growth marketing agencies.
• Manage and scale paid acquisition budgets across Google Ads, Meta Ads, and Reddit Ads.
• Collaborate with agencies and designers to iterate on high-performing ad creatives and UGC video campaigns.
• Own the end-to-end digital acquisition funnel and run landing page experiments to improve conversion rates.
• Maintain accountability for patient acquisition metrics including CPL, CPA, CAC, and LTV/CAC ratios.
• Draft annual and quarterly marketing performance plans and budgets based on channel ROI.
• Partner with Business Intelligence to ensure clean attribution modeling and data integration.
• Oversee Generative Engine Optimization (GEO) and local search strategies.

Requirements

• 7+ years of digital marketing experience
• 3+ years leading paid performance marketing (paid social and paid search) at scale
• Proven track record managing substantial digital budgets with accountability for CPL, CPA, and ROI
• Expert-level experience with Meta Ads Manager, Google Ads, Google Analytics, and HubSpot
• Exceptional analytical skills including cohort analysis and multi-touch attribution
• Experience managing external agencies and creative contractors
• Entrepreneurial mindset suitable for a high-growth startup environment

Preferred Qualifications

• Prior experience in digital health, telehealth, or regulated DTC healthcare
• Familiarity with ABA therapy or behavioral health delivery models
• Familiarity with Webflow, Peec AI, and Databricks