Director of Product Marketing & Commercialization

Responsibilities

• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI
• Lead category positioning and define market framing
• Lead go-to-market and commercialization planning for AI and future product modules
• Translate product capabilities into buyer-relevant narratives for executive, clinical, and IT stakeholders
• Partner with SDR leadership and Demand Gen to build ICP definitions and buyer personas
• Build the sales enablement system including decks, talk tracks, battlecards, and demo narratives
• Own competitive positioning and win/loss learning
• Build repeatable expansion motions for existing customers
• Partner with Product on roadmap, market requirements, and launch readiness
• Serve as the voice of the market to influence roadmap priorities
• Build and scale customer proof programs including case studies and ROI materials

Requirements

• Experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, or clinical workflow software
• 8+ years of B2B marketing or go-to-market experience
• 5+ years in product marketing or sales enablement for complex software
• Experience commercializing AI-enabled products or complex enterprise healthcare solutions
• Demonstrated understanding of healthcare buyers, compliance, and data governance
• Proven ability to personally produce messaging, positioning, and sales assets
• Strong writing and executive communication skills
• Ability to operate in a lean, high-accountability, PE-backed environment

Preferred Qualifications

• Experience in occupational health, employee health, or workforce health
• Experience marketing regulated healthcare software
• Experience bringing AI capabilities to market in clinical or compliance-sensitive environments
• Experience marketing to health systems, large employers, or government agencies
• Familiarity with HubSpot, Salesforce, or 6sense

About the Company

Enterprise Health is the workforce health platform used by complex organizations to manage employee health, occupational health, compliance, clinical workflows, and workforce readiness at scale.