Director of Product Marketing

Responsibilities

• Own and evolve core messaging and differentiated value propositions for developers, marketers, and enterprise buyers
• Direct customer, market, and competitive research programs
• Lead GTM strategy for major product and feature launches
• Build structured sales playbooks, battlecards, and ROI calculators
• Define and lead analyst relations strategy (Gartner, Forrester, IDC)
• Manage presence and growth strategy on review platforms like G2
• Partner with Growth Marketing to optimize website conversion and product positioning
• Lead, mentor, and inspire the Product Marketing team

Requirements

• 8+ years of experience in Product Marketing
• 2+ years in a leadership role
• Proven experience in a fast-growing B2B SaaS environment
• Strong understanding of PLG motions and SaaS business models
• Technical fluency with ability to understand API documentation and headless CMS architecture
• Demonstrated success in GTM execution and analyst engagement
• Exceptional communication skills and executive presence

Preferred Qualifications

• Familiarity with Salesforce and Marketing Automation tools
• Experience with G2 and PMM platforms like Klue
• AI literacy and ability to leverage AI tools for productivity

About the Company

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers users to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.