Director of Shopper Marketing

Responsibilities

• Serve as the primary owner of shopper marketing across key retail accounts and define macro strategy for chain performance
• Manage shopper marketing and trade-related budgets by account and channel to maximize ROI
• Build and manage annual and quarterly account-specific marketing calendars aligned with retailer priorities
• Act as a cross-functional leader between Growth, Creative, Category Management, and Sales teams
• Partner with Commercial teams to translate brand strategy into account-specific programming for retailers like Walmart, Kroger, and Albertsons
• Build and scale a Shopper Marketing Center of Excellence structured by retail formats (Small Format, Large Format, Club)

Requirements

• 10+ years of experience in shopper marketing, customer marketing, or retail/account marketing within CPG
• Proven experience owning account-level strategy, budgets, and performance
• Strong people leadership experience, including building and scaling teams
• Deep understanding of the sales-marketing interface
• Experience working with major retailers such as Walmart, Kroger, Target, Circle K, or Albertsons
• Strong strategic relationship management skills within retailer marketing ecosystems

About the Company

Lucky Energy is an evolving brand focused on driving growth through strategic retail partnerships and innovative shopper marketing across multiple retail formats.