Director Paid Media

Responsibilities

• Lead the development and implementation of an integrated media strategy to drive business growth and brand performance
• Oversee the adoption of media technology solutions including automation, advanced targeting, and attribution techniques
• Direct the development and optimization of cross-channel media campaigns using data analytics and audience segmentation
• Manage relationships and negotiations with media agencies, vendors, publishers, and technology partners
• Serve as the connective tissue between media, creative, and marketing strategy teams
• Drive organizational change and capability building by leading the transformation of media roles and skills
• Manage organizational talent through performance management, succession planning, and development
• Develop and recommend operating and capital budgets while controlling expenditures

Requirements

• Bachelor's degree in business, marketing, advertising or a related field
• 7+ years of progressive experience in paid media strategy
• 3+ years of experience leading high-performing media teams at a media agency
• Proven track record managing large-scale campaigns across omni-channel platforms
• Demonstrated success managing multi-million-dollar media budgets across traditional and digital channels
• Deep knowledge of digital, social, SEM, display, and influencer marketing

Preferred Qualifications

• Master's degree in a relevant business or marketing field

About the Company

Advocate Health is the third-largest nonprofit, integrated health system in the United States. Headquartered in Charlotte, North Carolina, it is a national leader in clinical innovation, health outcomes, and value-based care.