Director, Patient & Digital Marketing

Responsibilities

• Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120
• Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, and campaign execution
• Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, and search
• Oversee the promotional review process (MLR/PRC) to ensure compliance with regulatory requirements
• Partner with Medical Affairs, Market Access, Patient Services, and Sales to align patient engagement strategies with business objectives
• Direct external agency partners across creative, digital, media, analytics, and market research
• Translate patient, caregiver, and market insights into actionable strategies
• Support patient advocacy, congress, and community engagement initiatives

Requirements

• Bachelor’s degree in Life Sciences, Marketing, Business, or Communications
• Minimum 10 years of industry-related experience
• Experience in patient/consumer marketing and digital marketing within pharmaceutical or biotech industries
• Deep understanding of pharmaceutical regulations governing patient promotion
• Proven experience with branded and unbranded patient marketing
• Required experience with U.S. pharmaceutical market launches
• Experience with digital engagement platforms, CRM, web strategy, and social media
• Ability to travel 10–20%

Preferred Qualifications

• Advanced degree
• Experience in CNS, psychiatry, or specialty pharmaceutical categories
• Experience with REMS products or novel treatment delivery models

About the Company

Definium Therapeutics is a late-stage clinical biopharmaceutical company focused on applying scientific rigor to psychedelics to develop accessible treatments for psychiatric and neurological disorders.