Director, Performance Marketing

About the Company

Nightingale College is a high-impact community working to open doors for learners through nursing education. We focus on higher learning in healthcare professions to elevate education, health, and employment systems while serving diverse communities.

Responsibilities

• Identify and assess underperforming markets through analysis of enrollment trends and competitive dynamics
• Build and execute targeted marketing plans to lift enrollment performance
• Drive day-to-day optimization, pacing, and performance across marketing channels
• Lead recurring business reviews with vendors to surface trends and ROI
• Manage monthly accruals, actuals, spend tracking, and invoice processing
• Own cross-platform performance validation and align measurement frameworks to business objectives
• Partner with agency and platform vendors to optimize campaigns

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of progressive experience in performance marketing, media buying, or growth marketing
• Experience managing significant paid media budgets with direct financial accountability
• Strong analytical and data literacy skills
• Experience managing agency and vendor relationships
• Proficiency with CRM platforms and marketing analytics tools

Preferred Qualifications

• Experience in higher education, healthcare, or mission-driven organizations
• Familiarity with enrollment marketing or learner acquisition funnels
• Experience with Salesforce CRM and UTM/attribution tracking systems
• Graduate degree in a related field