Director, Performance Marketing

Responsibilities

• Own the performance marketing strategy across SEM, SEO, paid social, display, TV, and audio
• Build and execute full-funnel acquisition and retention campaigns
• Optimize ROI through disciplined test-and-learn practices and CRO
• Track performance using Google Analytics and GTM and build multi-touch attribution reporting
• Manage and forecast marketing budgets to meet revenue targets
• Define audience personas and partner with Product Marketing, Sales, and Creative teams

Requirements

• 10+ years in performance marketing with experience managing $1M+ budgets
• Proven track record of driving growth in both B2C and B2B sectors
• Expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms (Salesforce or HubSpot)
• Experience with A/B testing and CRO platforms like Optimizely or VWO
• Proficiency in Excel or Google Sheets
• Bachelor's degree in Business, Marketing, Finance, or a related field

Preferred Qualifications

• Experience in brand media buying, including video and audio
• Background in Ecommerce, logistics, or 3PL industries
• MBA degree

Benefits

• Flex Time Off
• 9 Paid Holidays (US)
• 401k Matching
• Merit Reviews
• Comprehensive health, vision, and dental options
• Referral Program

About the Company

ShipMonk is a technology-driven 3PL and growth partner for ecommerce brands, operating 12+ fulfillment centers across the US, Canada, the UK, and Europe.