Director, Search Strategy

Responsibilities

• Build and formalize Orchestra’s AEO Insights framework and scalable processes
• Develop and refine an AEO toolkit including advanced analytics and LLM-powered platforms
• Transform complex data sets into actionable stories and strategic recommendations
• Integrate search intelligence into brand positioning, messaging, and editorial planning
• Design measurement frameworks and intelligent reporting systems for AEO effectiveness
• Oversee technical readiness including schema, structured data, and content architecture
• Support innovation by staying at the forefront of emerging search and LLM technologies

Requirements

• 8–12 years of experience in SEO/AEO, digital strategy, or content intelligence
• Deep expertise in search algorithms, structured data, and semantic optimization
• Hands-on experience with AI and LLM tools like ChatGPT, Gemini, Claude, or Perplexity
• Proficiency with search tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console
• Experience productizing insights into scalable tools or frameworks
• Strong analytical skills with the ability to communicate complex ideas to non-technical audiences

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. It integrates people, platforms, and stories to help clients build lasting influence across various sectors including technology, nonprofit, and lifestyle.