Director, Social Media Marketing

About the Company

Since launching in 2019, Starface has turned the historically negative experience of having acne into a more joyful, relatable one with a category of its own: expressive and effective products that make people feel good. Featuring award-winning formulas and ultra-cute packaging, Starface products are designed to make you smile every time you use them.

Responsibilities

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
• Develop thoughtful, actionable creative briefs that push ideas forward
• Partner closely with the creative team to ensure strategy enhances creativity
• Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations
• Build a stronger feedback loop between organic and paid social
• Manage external agency partners and ensure high-quality strategic output
• Lead, mentor, and support two direct reports

Requirements

• 6+ years leading social strategy and managing owned channels for a consumer brand (beauty, fashion, lifestyle, or CPG preferred)
• Native understanding of TikTok and Instagram platform behavior
• Experience building social strategies and reporting frameworks from scratch
• Hands-on experience aligning organic and paid social teams
• Experience managing agencies and external partners
• Ability to write effective creative briefs

Benefits

• $140,000-$160,000 base salary plus bonus eligibility
• High-quality health care options
• 401k with 5% employer match
• 4 weeks of vacation plus up to 20 paid holidays
• 12 weeks fully paid parental leave
• 5 days of pet-ernity leave
• Home office & internet supplement stipend
• Annual learning & development stipend
• Flexible Fridays and Summer Fridays