E-commerce Lead

About the Company

Bio is a decentralized science protocol that helps launch and grow AI-driven biotech research. Biofy is Bio Protocol's commerce layer - a marketplace where cutting-edge, research-backed products created by decentralized science communities (BioDAOs) meet consumers.

Responsibilities

• Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website
• Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion
• Continuously test and iterate creatives, audiences, landing pages, and messaging
• Build and optimize the end-to-end customer journey from first touch to repeat purchase
• Develop email/SMS lifecycle marketing to drive retention and LTV
• Analyze performance data daily and make rapid decisions to scale what works
• Collaborate with BioDAOs to craft compelling product stories and launch campaigns
• Manage and grow organic channels including social media, SEO, and community
• Support international fulfillment setup as we scale into new markets

Requirements

• 5+ years of health, wellness or supplement e-commerce experience at a D2C brand
• Proven track record of scaling paid channels (Meta, Google, TikTok) profitably
• Deep expertise in omnichannel marketing including paid, organic, email, and website optimization
• Strong analytical skills fluent in CAC, LTV, ROAS, conversion funnels, and attribution
• Experience building e-commerce operations from early stage to growth
• Ability to thrive in fast-moving, autonomous remote environments

Preferred Qualifications

• Familiarity with Shopify, Klaviyo, or headless commerce platforms
• Interest in Web3, blockchain, or decentralized communities
• Experience with influencer marketing or community-led growth

Benefits

• Fully remote work with flexible hours
• Competitive salary and token-based compensation
• High ownership and mission-driven work