eCommerce Director (MAT Cover)

Responsibilities

• Develop and implement a comprehensive e-commerce strategy aligned with the company's growth objectives.
• Identify new revenue opportunities and optimize existing channels to increase market share and profitability
• Perform daily and weekly business reviews, sending out recaps to the broader organization.
• Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets.
• Execute integrated commercial programs across various channels to excel during key online shopping events and reinvigorate replenishment strategy for increased Customer Lifetime Value.
• Translate new campaign launches into customer journeys for the online channel and manage trends curation.
• Oversee execution of merchandising and content strategy for the KAYALI website, identifying specific categories/sub-categories.
• Lead personalization and A/B test strategy while partnering with cross-functional teams to support special requests and ensure seamless execution.
• Collaborate closely with key cross-functional teams to drive qualified traffic and ensure alignment with brand vision.
• Collaborating with the Product Development team to create a roadmap supporting the ecommerce strategy.
• Lead UX analytics and optimizations, focusing on mobile, desktop, and tablet experiences with a data-driven mindset.
• Provide recommendations for site enhancements and leverage analytics tools for in-depth analysis.
• Establish and maintain relationships with external partners, such as digital agencies and technology providers, to enhance e-commerce capabilities.
• Negotiate contracts and manage budgets to ensure cost-effective solutions.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Minimum of 12 years of experience in e-commerce, with at least 5 years in a leadership role within the fragrance, beauty, or luxury goods industry.
• Proven track record of driving e-commerce growth and managing large-scale digital marketing campaigns.
• Excellent communication skills with a knack for storytelling and crafting compelling narratives across various digital channels.
• Working knowledge of Salesforce, Google Analytics, Google Search Console, Google Trends
• Ability to lead and challenge external agencies
• Ability to retain and lead a full team, make team members grow through new challenges.
• A leader profile and entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market.

Benefits

• Premium Medical/Dental/Vision coverage
• Find your Magic Days
• Volunteer Day
• Birthday Leave
• Egg Freezing Benefits
• Employee discounts on all Kayali products
• Quarterly product gifting

About the Company

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.