Enrolment & Marketing Manager

Role & Responsibilities

Enrolment Strategies and Targets

• Develop and implement innovative enrolment strategies across the Liwa group of schools and Teddy Bear nurseries.
• Lead data-driven enrolment initiatives for student acquisition and retention through effective targeting, segmentation, and personalized outreach.
• Oversee the enrolment lifecycle ensuring a seamless experience for parents, maintaining satisfaction across all Liwa schools and nurseries.
• Collaborate with internal teams to set clear enrolment goals and benchmarks.

Marketing and Brand Development

• Create and execute strategic marketing campaigns to attract new and retain existing students.
• Position the schools' brand effectively in the market through compelling narratives and targeted messaging.
• Work with Liwa's marketing team to craft engaging content and strategies that drive awareness and applications.
• Benchmark competitor marketing activities for continuous improvement.

Leadership and Training

• Manage frontline teams to meet and develop KPIs and objectives.
• Identify and deliver training needs for staff, implementing workshops and on-the-job training.

Parent Engagement and Retention

• Foster strong relationships between schools and parents, addressing concerns and feedback promptly.
• Develop initiatives to enhance parent satisfaction and increase student retention rates.

Recruitment and Outreach

• Represent Liwa education at recruitment events and conferences to attract students.
• Design and implement recruitment strategies to increase application admissions conversions.

Metrics and Reporting

• Monitor enrolment/marketing KPIs and prepare reports for stakeholders.
• Measure marketing campaign success and recommend optimization based on data.

KPIs

• Monitor progress against annual goals related to enrolment/marketing initiatives.

Qualifications

• Minimum of a Bachelor Degree in Business Administration or Marketing.

Experience & Skills

• 5 years of relevant experience with a proven record of achieving enrolment targets.
• Excellent communication skills, ideally bilingual (Arabic + English).
• Solid understanding of marketing principles and processes.

Stakeholders

• Reports directly to the Director of Marketing and Enrollments.