Field Marketing Manager

About the Company

Liquibase is the leader in Database Change Governance. Trusted by many of the world’s largest enterprises, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven software delivery.

Responsibilities

• Build and execute field marketing programs across North America, including executive dinners, roundtables, and regional events
• Develop account-based marketing (ABM) programs aligned to strategic enterprise accounts
• Partner with Sales to identify target accounts and create programs that accelerate active opportunities
• Work with Customer Success to develop customer marketing events that drive expansion and advocacy
• Plan and execute partner marketing activities with cloud providers and technology partners
• Measure pipeline sourced, pipeline influenced, and overall program ROI
• Manage event vendors, sponsorships, budgets, and logistics

Requirements

• 5+ years of B2B SaaS field marketing, ABM, or event marketing experience
• Proven experience generating measurable pipeline through field programs
• Experience partnering closely with enterprise sales teams
• Experience building account-based marketing campaigns
• Experience planning executive-level customer events
• Experience working with technology partners or channel organizations
• Strong project management and organizational skills
• Experience measuring attribution and program ROI

Preferred Qualifications

• Experience marketing to developers, platform engineering, DevOps, or data engineering audiences
• Experience with HubSpot, Zoom, or similar event platforms
• Experience using AI tools to improve campaign execution