GCC Marketing Lead

Responsibilities

• Drive regional growth across GCC markets, especially UAE and Saudi Arabia, leading marketing mix, performance analysis, and reporting.
• Lead localization, working with contractors to adapt website, emails, and paid campaigns for cultural relevance.
• Collaborate with the Growth Marketing team to optimize digital performance on Meta, Google, Snap, and affiliate channels using creative testing and data-driven strategies.
• Identify and activate partnerships with influencers, athletes, podcasts, sports clubs, and brand collaborators.
• Plan and execute offline activations (e.g., events, retail partnerships, club pop-ups) to elevate brand presence.
• Secure premium media coverage in regional outlets to boost visibility and credibility.
• Perform market analysis for trends, competition, and opportunities to inform campaigns.
• Own marketing reporting, delivering synthesized insights, KPI tracking, and recommending next steps.
• Provide on-site support for white-glove Pod installations and onboarding key VIP partners and ambassadors.

Requirements

• 3–5 years experience in marketing, brand management, or project management (high-growth D2C brand)
• Proven ability to manage offline activations and digital campaigns (Meta, Google, etc.)
• High-energy, resourceful, and fast-moving; thrive in dynamic environments
• Strong local network in sports, wellness, biohacking, and tech communities
• Self-starter, comfortable launching initiatives with minimal oversight
• Exceptional communicator with proactive, collaborative approach
• Based in Dubai with deep UAE/GCC consumer insights; Arabic proficiency is a plus

Benefits

• Company equity participation and periodic equity refresh
• Full access to health, vision, and dental insurance for you and dependents
• Supplemental life insurance
• Flexible paid time off
• Commuter benefits
• Paid parental leave
• Your own Eight Sleep Pod

About the Company

Eight Sleep is the world’s first sleep fitness company on a mission to optimize human potential through better sleep. Recognized globally for innovation by Fast Company and TIME, Eight Sleep builds advanced hardware, software, and AI technology to transform sleep into a personalized, data-driven recovery experience. As a high-performance team, Eight Sleep operates at the edge of what’s possible and empowers people to achieve top performance.