GCC Marketing Lead

Responsibilities

• Drive regional growth across GCC markets (UAE, Saudi Arabia), owning the full marketing mix, performance analysis, and reporting.
• Lead localization efforts, working with local contractors to adapt Eight Sleep’s communications (website, emails, paid campaigns) for cultural relevance.
• Collaborate with Growth Marketing to optimize digital performance on Meta, Google, Snap, and affiliate channels using creative testing, bidding strategy, and data-driven experimentation.
• Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs, and brand collaborators.
• Plan and execute offline activations such as product showcases, events, retail partnerships, and club pop-ups.
• Secure media coverage in premium regional outlets to enhance brand visibility and credibility.
• Conduct market analysis to identify regional trends, competitive activity, and emerging opportunities.
• Own marketing reporting: deliver insights, track KPIs, and provide strategic recommendations.
• Support white-glove Pod installations and product onboarding for key VIP partners and ambassadors.

Requirements

• 3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
• Proven track record with offline activations and digital campaigns (Meta, Google, etc.)
• Energetic, resourceful, thrives in dynamic environments
• Strong local network in sports, wellness, biohacking, and tech communities
• Self-starter, able to build and run initiatives with minimal oversight
• Excellent communication, proactive mindset, collaborative, action-oriented
• Based in Dubai with deep understanding of GCC consumer behaviors; Arabic proficiency is a plus

Benefits

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits
• Paid parental leave
• Employee equity participation
• Your own Eight Sleep Pod (flagship product)

*List of benefits may vary depending on location

About the Company

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep as the world’s first sleep fitness company. Our products harness advanced hardware, software, and AI technology to deliver personalized, data-driven recovery and better rest. Trusted by high performers and health-conscious consumers in over 30 countries, we have repeatedly been recognized for our innovation. Eight Sleep values intensity, high standards, and continuous improvement, operating as a fast-paced, high-performance team. Every team member directly contributes to major initiatives and is empowered to own projects and see the impact of their work. If you want to shape the future of wellness and sleep technology, Eight Sleep is the place to be.