Google/Meta/TikTok Ads Specialist

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, and TikTok Ads
• Develop campaign strategies aligned with business objectives
• Research and build high-performing target audiences and segmentation
• Optimize bidding strategies, placements, and campaign objectives
• Conduct A/B testing on ad copy, creative assets, audiences, and landing pages
• Manage daily, weekly, and monthly advertising budgets and allocation
• Configure and monitor conversion tracking, including pixels and event measurement
• Prepare recurring performance reports including ROAS, CPA, CPC, and CTR
• Monitor campaign performance daily and implement corrective actions

Requirements

• Minimum 2+ years of recent experience managing paid advertising for U.S.-based brands
• Hands-on experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager
• Strong understanding of paid media strategy and digital marketing principles
• Excellent analytical and problem-solving skills
• Excellent written and verbal English communication skills
• Ability to work independently in a fast-paced remote environment

Preferred Qualifications

• Google Ads Certification
• Meta Certified Digital Marketing Associate
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Knowledge of Meta Pixel and TikTok Pixel
• Experience creating performance dashboards in Looker Studio
• Familiarity with A/B testing and landing page optimization

About the Company

20four7VA provides offshore independent contractors to deliver remote services to clients worldwide, focusing on developed markets such as the United States, the United Kingdom, Canada, and Australia.