Growth Lead

About the Company

Northflank empowers developers with a self-service platform to build, deploy, and scale any workload on their preferred cloud infrastructure. With tens of thousands of developers using the platform and $23M+ in venture backing, Northflank is on a mission to make production workloads effortless.

Responsibilities

• Own and drive the marketing North Star metric to increase user adoption via PLG and sales demos
• Execute SEO strategy including keyword research, backlinking, and technical SEO
• Manage paid media campaigns on Google Search Ads and LinkedIn
• Build a meaningful presence in developer communities like Reddit, HackerNews, and StackOverflow
• Collaborate with product teams to craft impactful product launches and announcements
• Lead content creation and social media strategy, specifically for LinkedIn
• Partner with sales and product teams to align growth strategies

Requirements

• Minimum 3 years of experience in a growth or marketing role, preferably at a Series A/B B2B startup
• Proven track record of driving leads and conversions from marketing initiatives
• Exceptional technical writing skills
• Ability to engage authentically in developer forums and community discussions
• Experience transforming customer success stories into compelling content
• Proficiency with metrics including SEO rankings, paid ad performance, and conversion rates
• Familiarity with the cloud-native or Kubernetes ecosystem

Benefits

• Salary: $130,000 - $160,000
• Equity ownership
• 31 days of paid leave annually
• Remote-first culture
• Comprehensive healthcare and retirement benefits