Growth Manager: Activation & Retention

About the Company

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).

Responsibilities

• Own the activation and retention strategy from registration through reactivation
• Build segmented customer journeys across push, email, in-app messaging, and SMS
• Develop onboarding, habit-building, and churn-prevention programmes
• Manage the lifecycle campaign calendar end to end including budget and reporting
• Coordinate CRM, product, content, and creative campaigns ensuring compliance with UAE requirements
• Use funnel and cohort analysis to identify drop-offs and prioritize opportunities
• Run hypothesis-led experiments across audience, message, timing, and channel
• Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service teams

Requirements

• 4 - 8 years of experience in lifecycle marketing, CRM, growth, or campaign operations
• Hands-on experience with CRM tools like Braze, CleverTap, Salesforce Marketing Cloud, or Iterable
• Strong understanding of segmentation, lifecycle automation, and experimentation
• Analytical fluency across funnels, cohorts, dashboards, and campaign ROI
• Excellent English communication skills
• Ability to operate in a fast-moving, regulated environment

Preferred Qualifications

• Experience in crypto, fintech, payments, trading, or marketplaces
• Knowledge of the UAE customer and payments landscape
• Arabic language capability is an advantage
• SQL experience is an advantage

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy
• Team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants