Growth Manager - UAE

Responsibilities

• Support the execution of Careem’s growth strategy by assisting with user engagement, retention, and revenue initiatives.
• Implement targeted marketing campaigns, manage regional partnerships, and contribute to data-driven decision making.
• Conduct research on market trends, customer preferences, and competitors to support growth efforts.
• Assist in creating and managing customer segments and conducting cohort analysis for targeted retention and personalized engagement.
• Help monitor and analyze customer lifecycle metrics, optimizing user experience.
• Collaborate in executing retention and engagement campaigns, focusing on repeat purchases and loyalty.
• Develop and implement rewards programs, subscriptions, and gamification to increase lifetime value.
• Analyze growth metrics (e.g., OPU, ARPU, conversion rates) and campaign effectiveness.
• Support dashboard development for performance tracking.
• Work closely with regional teams to tailor and localize growth strategies, develop geo-specific promotional tactics, and onboard local partners.

Requirements

• 4-6 years of experience in growth marketing for e-commerce, food/grocery delivery, or tech platforms
• Hands-on experience with Google Ads, Meta Ads Manager, SQL, Tableau, or Looker
• Strong skills in data mining, statistical modeling, and advanced analytics
• Proficient in A/B testing, regression analysis, cohort/user segmentation, churn modeling, and CLTV models
• Deep understanding of metrics: CAC, LTV, ARPU, and conversion rates
• Excellent communication and stakeholder management
• Familiarity with trends and customer behavior in the food/grocery delivery sector

Benefits

• Join a community of inspiring colleagues, learning from great minds
• Be part of an organization with a purposeful mission to create impact in the MENA region
• Opportunities for daily learning and career growth
• Hybrid work: 4 days in office & 1 day from home; remote work from any country for 30 days/year; unlimited vacation days (tech roles: 2 office days, 3 remote)
• Access to healthcare benefits and fitness reimbursements, including gym, health club, and training classes

About the Company

Careem is building the Everything App for the greater Middle East, simplifying transportation, food/grocery ordering, payments, and more. Established in 2012, Careem has empowered over 2.5 million Captains, served 70+ million customers, and operates across 70+ cities in 10 countries, supporting talent and entrepreneurship throughout the region.