Growth Marketer, Lead Generation

About the Company

CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with the reading, writing, communication, and problem-solving skills they need to be successful in college and beyond. We operate an online reading program for grades 3-12 used by teachers in over 90,000 American schools.

Responsibilities

• Convert free-user momentum into paid partnership opportunities
• Work across owned channels (web, email, in-product) and paid channels (social ads) to identify school adoption readiness
• Build campaigns, pages, and nudges to build the Sales pipeline
• Own lead generation strategy end to end, including channel management, regional outreach, AEO/SEO, and competitor strategy
• Report on channel performance and effectiveness
• Partner with Growth, Product Marketing, Retention, and Sales teams to move free users toward paid partnerships

Requirements

• Highly skilled marketer with a bias for action and experimentation
• Experience in lead generation and channel management
• Proficiency in SEO/AEO and competitor strategy