Growth Marketing Manager

About the Company

Found is building the leading consumer platform for medically guided weight care—combining modern obesity medicine, AI-driven personalization, and a human care team. As one of the largest medically-assisted weight loss programs in the country, Found has served 300,000+ members and is backed by leading investors including Atomic, Google Ventures, WestCap, IVP, TCG, and Define Ventures.

Responsibilities

• Own paid acquisition performance across Meta, Google, TikTok, and emerging channels in partnership with agencies
• Lead creative strategy for performance marketing, including messaging, copy testing, and design direction
• Manage end-to-end funnel optimization from first touch to conversion and reactivation
• Develop lifecycle marketing strategies for pre-purchase nurture and churned-member reactivation
• Execute an experimentation roadmap across channels, creative, landing pages, and lifecycle flows
• Monitor core growth metrics including CAC, payback, and conversion rates

Requirements

• 4+ years of experience in growth or performance marketing roles
• Direct ownership of CAC, conversion, or revenue targets
• Proven track record improving CAC or payback at a high-growth consumer or healthcare company
• Hands-on experience with Meta, Google, and TikTok
• Experience working with agencies or external partners
• Strong analytical mindset and ability to use data for decision-making
• Ability to operate autonomously in fast-paced, ambiguous environments

Preferred Qualifications

• Healthcare or regulated-industry experience
• Creator or influencer marketing experience
• Lifecycle or CRM marketing experience
• Experience using AI tools to improve marketing workflows
• Former founders or early-stage startup operators