Growth Marketing Manager, MarTech

Responsibilities

• Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across the customer journey
• Analyze acquisition tactic performance using web, app, and media analytics to identify growth opportunities
• Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration
• Develop dashboards and reporting to measure business objective performance and communicate strategic recommendations
• Manage website content updates and issue resolution for MarTech tools like Contentful and Optimizely

Requirements

• Bachelor's degree in Digital Marketing, Computer Science, or related field
• 4 years of Digital/Growth Marketing experience
• Experience leading A/B testing and optimization programs on high-traffic DTC websites
• Proficiency with A/B testing tools such as Optimizely or Optimize
• Experience using SQL and Python for data analysis and building data pipelines

Preferred Qualifications

• Experience defining end-to-end growth strategies for B2C products
• Ability to convey technical requirements to both technical and non-technical stakeholders

About the Company

GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States.