Growth Marketing Manager, Paid Channels

About the Company

Runway is building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence, offering a path to general-purpose simulation that can change how stories are told and how scientific progress is made.

Responsibilities

• Manage day-to-day Google Ads and ChatGPT Ads, including campaign structure, keywords, bids, and budgets
• Own the cost-per-acquisition (CPA) target and manage the full funnel from impression to subscription
• Execute a continuous testing roadmap involving bidding strategies, ad copy, landing pages, and audience splits
• Design and implement incrementality tests, such as geo holdouts and conversion-lift studies
• Allocate and reallocate budgets across various global markets based on performance
• Stand up and develop playbooks for emerging bidding platforms
• Provide clear daily and weekly performance readouts and partner with analytics, creative, and engineering teams

Requirements

• 4+ years of experience managing paid search with direct ownership of seven-figure budgets
• Deep expertise in Google Ads (Smart Bidding, tCPA/tROAS, Performance Max, Demand Gen)
• Proven track record of running incrementality tests and acting on results
• Fluency in funnel economics including CAC, LTV, and payback periods
• Proficiency with data tools such as SQL, GA4, or Mixpanel
• Rigorous experiment discipline and strong written reporting skills

Preferred Qualifications

• Experience in subscription, freemium, or consumer SaaS models
• Experience managing international or multi-market paid search campaigns
• Experience using AI tooling or MCP to automate optimizations and reporting
• Early experience with AI-native ad surfaces like ChatGPT Ads
• Familiarity with attribution plumbing, including click IDs and server-side tracking