Growth Marketing Specialist

Responsibilities

• Execute and support paid media campaigns across assigned MEA markets, including setup, QA, launch, monitoring, and optimization.
• Manage day-to-day operations across platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Monitor campaign performance daily, identifying issues related to spend pacing, delivery, tracking, and creative fatigue.
• Support optimization against core KPIs including CAC, ROAS, LTV, and conversion rates.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, and version control.
• Partner with creative and localization teams to ensure ads are culturally relevant and platform-compliant.
• Maintain campaign documentation, testing trackers, and QA checklists to ensure reporting accuracy.
• Support measurement initiatives such as incrementality tests, geo tests, and attribution analysis.

Requirements

• 1-2 years of experience in performance marketing, growth marketing, or digital marketing operations.
• Hands-on experience executing paid media campaigns on Google Ads, Meta Ads, or TikTok Ads.
• Strong campaign operations skills, including budget pacing, naming conventions, and tracking.
• Analytical ability to interpret key metrics such as CAC, ROAS, LTV, CTR, and CPC.
• Proficiency in English (professional or native-level fluency).
• Strong attention to detail and ability to manage multiple markets and deadlines simultaneously.

Preferred Qualifications

• Experience with MEA-specific regional paid media platforms.
• Professional fluency in Arabic or Hebrew.
• Experience with analytics and BI tools such as Looker, Tableau, or Google Analytics.
• Exposure to incrementality measurement, lift studies, or media mix modeling.
• Bachelor’s Degree in Business or a related field.

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries.