GTM Engineer

Responsibilities

• Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier
• Build reusable enrichment and signal plays to surface high-intent accounts
• Strengthen lead-to-opportunity data foundation and funnel traceability
• Build a warehouse-native data spine using reverse-ETL and identity resolution
• Partner with Marketing Ops to evolve automation infrastructure in Marketo and Outreach
• Develop UTM governance frameworks and attribution logic
• Build account-based marketing (ABM) infrastructure and multi-threaded buying-group plays
• Document all systems for handoff, version control, and continuity
• Evaluate build-vs-buy tradeoffs for new tooling

Requirements

• Bachelor’s Degree
• 5+ years in marketing, growth, or GTM roles with technical building experience
• Proven experience shipping agents/workflows using Claude Code, Clay, n8n, or Zapier
• Strong marketing fundamentals in positioning, messaging, and campaign design
• Proficiency with Marketo and Salesforce
• Hands-on experience with SQL (Snowflake/BigQuery) and reverse-ETL (Census/Hightouch)
• Systems mindset focused on re-runs, reuse, and documentation

Preferred Qualifications

• Experience in healthcare, digital health, or employee benefits
• Familiarity with Marketo, SFDC, Outreach, 6sense, Gong, ZoomInfo, and Ramp Metrics
• Experience with ABM orchestration and partner/channel marketing
• Prior experience in early-stage marketing engineering roles
• Knowledge of RevOps and SDR tooling

About the Company

Carrot is a leading global fertility and family care platform built on intelligent care orchestration. The company supports millions of members across 195 countries, providing clinical guidance and support from pre-pregnancy through menopause.