Head of Commercial - Middle East

Responsibilities

• Own commercial performance across Middle East and West Asia, driving Net Sales, Volume growth, and market share
• Lead Route-to-Market (RTM) transformation and distribution expansion across channels and regions
• Drive portfolio optimization across markets
• Lead Trade Marketing initiatives to strengthen in-store execution and deployment of trade investments
• Manage distributor alignment on growth priorities, execution standards, and business objectives
• Build sustainable commercial and trade marketing capabilities and governance in the region

Requirements

• 15+ years of experience in FMCG Sales and business development
• Multichannel experience in Modern Trade (MT), General Trade (GT), and Distributor management in Levant & GCC markets
• Proven experience in managing teams and building organizational capabilities
• Expertise in hiring/changing distributor management and Joint Business Planning
• Strong functional knowledge of finance, marketing, supply chain, and planning
• Flexibility to travel for business meetings and market visits
• Fluency in English and Arabic is desirable

About the Company

BIC World is a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years, committed to reimagining everyday essentials in sustainable and responsible ways.