Head of Demand Generation

Responsibilities

Own paid, organic, website, and conversion channels. Translate growth targets into clear priorities and roadmaps. Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Lead website structure, messaging, UX, landing pages, and CRO. Partner with PMM to ensure clear, differentiated positioning. Maintain clarity, credibility, and performance across touchpoints. Lead paid acquisition and budget allocation aligned to revenue goals. Optimize for pipeline and revenue impact with strong attribution visibility. Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Lead revenue-focused content aligned to buyer journey and enterprise sales. Ensure digital design supports differentiation, clarity, and conversion. Own marketing-sourced pipeline targets and key revenue KPIs. Build quarterly growth plans and improve funnel bottlenecks. Lead paid, content, web, and design teams. Establish scalable processes and experimentation frameworks. Partner closely with PMM, Revenue, and Leadership.

Requirements

5+ years in B2B SaaS digital growth; 2+ years team leadership. Proven pipeline growth and budget ownership. Strong expertise in paid, CRO, and SEO/GEO. Editorial judgment, digital design understanding, and enterprise sales awareness. Analytical and commercially driven.

Preferred Qualifications

Experience in 20M–100M ARR SaaS. International SaaS exposure. Close collaboration with PMM and Commercial teams.

Benefits

About the Company

Easygenerator is a SaaS platform that empowers users to create e-learning content easily. It is a user-friendly tool designed for organizations to develop engaging courses and materials without technical expertise.