Head of Demand Generation

Responsibilities

• Own pipeline and MQL targets, ensuring consistent achievement of growth goals
• Develop and execute full-funnel strategies across paid media, email, lifecycle, and integrated campaigns
• Manage budget allocation and provide detailed performance reporting
• Lead, coach, and develop a two-person demand generation team
• Oversee marketing automation and attribution infrastructure
• Partner with the sales team to ensure lead quality, seamless handoffs, and effective follow-through

Requirements

• 6–8+ years of experience in B2B SaaS demand generation
• At least 2 years of experience in team management and coaching
• Proven expertise in managing paid performance and marketing systems
• Strong data proficiency with the ability to build dashboards and manage attribution
• Hands-on experience with HubSpot or equivalent marketing automation tools
• High ownership mindset with the ability to operate independently in a fast-paced environment
• Sharp written communication skills for briefing content and pitching leadership

Preferred Qualifications

• Experience working in Product-Led Growth (PLG) or hybrid product-led/sales environments

Benefits

• Competitive salary and equity options
• Fully remote and flexible work schedule
• High ownership environment with zero bureaucracy
• Annual company retreats and team gatherings
• Opportunity to work directly with founders and a high-impact leadership team

About the Company

Softr is the first AI-native platform for building business apps, such as internal tools and client portals, without any code. Powering over 1 million builders worldwide—including teams at Netflix, Google, and Stripe—Softr aims to give 1 billion business users the ability to build the tools they need without relying on developers.