Head of Ecosystem Marketing

About the Company

Alpen Labs is building the infrastructure layer that expands what Bitcoin can do. Founded by MIT alumni, the company focuses on advancing Bitcoin through innovations in zero-knowledge cryptography, scalable Layer 2 systems, and programmable infrastructure.

Responsibilities

• Own ecosystem marketing strategy and how Alpen EVM is positioned to partners
• Develop clear narratives and brand strategies aligned with partnership and distribution goals
• Drive high-quality inbound interest from relevant ecosystem participants
• Lead the creation of high-impact content such as reports and thought leadership
• Translate complex technical concepts into compelling, ecosystem-relevant narratives
• Identify and prioritize key industry conferences, events, and channels
• Partner closely with Business Development to align marketing efforts with pipeline and partnership KPIs
• Continuously refine positioning and programs based on results

Requirements

• Experience driving growth through partnerships, platforms, or ecosystem strategies
• Ability to define strategy and execute directly in a fast-moving environment
• Strong positioning and narrative skills for complex technical ideas
• Experience building content engines that generate inbound demand
• Strong instincts regarding industry moments and distribution channels
• Proven cross-functional collaboration skills with BD and technical teams

Preferred Qualifications

• Experience in crypto, fintech, or developer ecosystems
• Existing relationships across relevant media, conferences, or ecosystem players
• Background working with infrastructure or protocol-level products