Head of Global Product Marketing

Responsibilities

• Own end-to-end global go-to-market strategy for Binance's product portfolio, including positioning, messaging, and launch orchestration.
• Translate complex crypto and fintech products—such as derivatives, on-chain mechanics, and stablecoins—into compelling, human-centric narratives.
• Act as the "Voice of the User," synthesizing market trends, competitor moves, and user research to influence product development.
• Build and transform the global Product Marketing function by hiring, developing, and scaling high-performing teams.
• Orchestrate cross-functional alignment between Product, Growth, Brand, Legal, Compliance, and Regional marketing teams.
• Implement an AI-native operating model to accelerate research, content creation, and workflow efficiency.
• Track and optimize launch performance using data-driven insights to improve adoption, retention, and engagement.

Requirements

• 8+ years of experience in product marketing, GTM, or growth marketing, with at least 3 years in a leadership role.
• Proven track record of managing successful product launches that drive significant business metrics.
• Deep understanding of global consumer markets and consumer-facing product instincts.
• Working knowledge of crypto, Web3, or fintech industries.
• Strong analytical skills with the ability to translate complex data into actionable marketing decisions.
• Exceptional creative judgment and storytelling capabilities.
• Proficiency in using AI tools to enhance productivity and output.
• Fluency in English; Mandarin fluency is highly preferred.
• Ability to thrive in an ambiguous, fast-paced, and remote-first environment.

Preferred Qualifications

• Direct experience in blockchain, DeFi, wallets, or consumer financial services.
• Experience building or transforming a PMM function from the ground up.
• Experience navigating marketing within highly regulated or reputation-sensitive industries.

About the Company

Binance is the world's largest crypto exchange, serving over 319 million users across more than 100 countries. We ship some of the most sophisticated and innovative financial and technology products in the world, including a fast-growing suite of consumer, institutional, and AI offerings.